Life sometimes leads us to unexpected places. I had a successful career in a corporate company. However, when I received the greatest gift of my life—my daughter—I decided to change the course of my life. I wanted to spend more time with her, guide her in her first steps, and fully embrace the experience of motherhood. For this reason, I took a break from my career.

However, this period at home left me feeling a sense of emptiness. I have always believed in the importance of women being productive and setting an example for their children. I wanted my daughter to know that her mother was not only a loving parent but also a passionate creator.

One day, I discovered ceramics. The moment I held clay in my hands, the depth of ceramics, the exaltation of creating, the potential for creativity, its calming power, and the possibility of losing oneself in infinity inspired me to start anew. My passion for ceramics and my desire to create solidified my decision to start a new brand and open a studio. ‘nuovo’ means ‘new’ in Italian, symbolizing this fresh chapter in my life.

For me, ceramics is not just an art or profession; it is a reflection of my labor and patience. Each piece takes shape in my hands, telling its own story. In this process, I am constantly amazed by how effort and love come together to create something beautiful.

My studio and brand are not just a workplace; they are also spaces where I reflect my own story, dreams, and values. Each piece is a reflection of both my journey and my efforts to find balance in life. By showing that women can contribute to both their families and their communities, I hope my daughter grows up to be a strong woman who leaves her mark on this world.

Now, I have found a happier and more meaningful place in my life. Through ‘nuovo,’ I offer you the feeling and excitement of being part of new beginnings.

‘To New Beginnings…’
İrem Çetin
With love and effort.